Disney’s streaming platform is poised to tackle the competitors’s new tier of promoting
Bad news for Disney Plus subscribers. The media giant announced that it will increase the price of its streaming service from $7.99/month to $10.99/month. (The annual rate will also increase from $79.99/year to $109.99/year).
The new rates will take effect on December 8. That same day, for those who don’t want to spend more, an ad-supported version of Disney Plus launches at $7.99/month. And the price hike couldn’t come at a worse time, as December feels like a good time to cancel Disney Plus, HBO Max and Hulu — at least based on their upcoming releases. Your mileage, of course, may vary.
However, there’s a trick you can do now to avoid paying the higher rate. If you’re not a member and have been on the fence, simply lock in the $7.99/month ($79.99/year) Disney Plus price by subscribing now(opens in new tab). Otherwise, if you’re a current member your best bet is to opt for the annual Disney Bundle(opens in new tab). The Disney Bundle offers the best value and will only increase $1 from $13.99/month to $14.99/month — savings of around $14 vs their new pricing. It includes ad-free Disney Plus and ad-supported Hulu/ESPN Plus.
For current customers, the Disney+ bundle that includes Hulu and ESPN+ with ads will be $1 more expensive, going from $13.99 to $14.99. Disney will offer Disney+, Hulu, and ESPN+ with ads for $12.99, and a Disney+ and Hulu ad-supported bundle will be available for $9.99 per month. The current ad-free Disney+, Hulu, and ESPN+ plan will be priced at $19.99 per month.
Disney announced the pricing changes during its earnings announcement for the third fiscal quarter of 2022 [PDF]. Disney+ gained a total of 14.4 million subscribers during the quarter, and the company now has more than 221 million subscribers across its streaming platforms.